Task 2. Situational tasks

Solve the situational problems:

1. What types of marketing information are needed in the following situations and from what sources can it be obtained:

- A children's toy factory wants to study the extent to which children influence their parents' decision to buy a toy;

- A pharmacy chain is contemplating locating its pharmacy in a fast-growing suburb;

- The Faculty of Pharmacy wishes to find out how much its graduates are in demand by the enterprises and organisations of the republic.

2. Tell us about four types of competitors that an entrepreneur who is thinking of opening a new pharmacy in the neighbourhood of a hospital will face. Why might they prevent him from increasing the quantity of goods he dispenses?

3. A pharmacy needs to estimate the percentage of visitors who have made purchases. Which method of data collection would be appropriate in this situation?