Task 5. Indicate which of the following statements refer to
Task 6. Indicate which of the following statements refer to: (a) market and sales research, (b) product research:
- generation of ideas about new products;
- forecasting sales volume;
- obtaining information about competitors;
- product testing;
- assessing market capacity;
- analysing market trends;
- organisation of marketing of the tested products;
- defining the characteristics of the market and its segments;
- development of the product testing concept;
- obtaining information on potential consumers;
- research and testing of different types of packaging;
- identifying the system of consumer preferences.