Task 3. Complete

Congruence of needs _________

Product competitiveness __________

Consumer _________

Types of consumers:

- by the intended purpose of the product

- readiness to buy goods at different stages of its life cycle

- depending on psychological characteristics

- in relation to price

- by the degree of sociability during the purchase

Stages of the buyer's decision making process to purchase a product:

1)______________________________________

2)______________________________________

3)_______________________________________

4)_______________________________________

5)______________________________________