TASK 6: Identify which of the following statements refer to: (a) price research, (b) product promotion research, (c) product communication research
Task 6: State which of the following statements refer to: (a) price research, (b) product promotion research, (c) research on bringing the product to the consumer:
- a study of the location of warehouses;
- research on the relationship between the price of a product and demand;
- study of the effectiveness of advertising activities;
- complex correlation analysis of various means and methods of product promotion;
- study of the location of retail outlets;
- forecasting of pricing policy for different stages of the product life cycle;
- study of the location of service outlets;
- study of the effectiveness of various mass media.