TASK 7. Which of the following concepts are
Assignment 7. Which of the following concepts are: (a) external sources, (b) internal sources of secondary information in marketing research:
- reports of sales personnel of the organization itself;
- data from international organizations, government, official statistics;
- budget reports;
- marketing research data;
- scientific research conducted by specialized marketing organizations;
- information from exhibitions and fairs, conferences and meetings;
- reviews of consumer complaints;
- scientific research collected by various organizations (chambers of commerce, trade associations, etc.).