Task 1. Solve situational tasks:

1. Describe the rules of window dressing in the pharmacy.

2. You are a pharmacy manager, how would you decorate the sales area of your pharmacy.

3. How to accelerate the realisation of low-margin goods with the help of merchandising techniques. 

4. How to develop a profitable for your pharmacy trajectory of visitors in the sales area.

5. How to design horizontal display cases from the point of view of merchandising. Types of layouts, their strengths and weaknesses.

6. How from the position of merchandising it is better to design vertical showcases. Types of displays, their strengths and weaknesses.

7. How to position low-moving goods with a limited shelf life from the position of merchandising. What other activities can contribute to their promotion.

 8. How to organise advertising at the point of sale? From a merchandising point of view, hw to arrange pharmaceutical information and advertising in the sales area, on display cases, etc.

9. What measures will you take to create a strong category of regular customers in your pharmacy. Suggest a list of measures, taking into account advertising policy, pricing policy, additional service system, service culture, image of the pharmacy and image of the pharmacist, etc...