Assignment 2 Solve a case study using learning material 1

Solve the problem.  The pharmacy manager went to the over-the-counter department, where at that time the visitors standing in line irritatedly listed the shortcomings in the design of the department's display cases: the medicines are arranged in such a way that the price tags cover their names; most of the display cases are occupied by medicines from the group of antifungal, contraceptive drugs, as well as drugs for weight loss, for the treatment of gastrointestinal diseases, expensive medical cosmetics, while medicines for the treatment of seasonal respiratory diseases are displayed in the display cases. Analyze the above situation and give a critical assessment. Does the pharmacy violate the principles of merchandising? If yes, which ones?