Assignment 1. Solve situational tasks:

1. Develop all the components of corporate identity for a pharmaceutical company.

2. Compose an advertising appeal on the radio.

3. Compose an advertising appeal on television.

4. Make an advertising appeal to the press.

5. Compose an advertising appeal on the billboards of the city.

6. What requirements are imposed on the texts of advertising appeals depending on where they are used. Give a number of examples.

7. How do you determine the success (failure) of an advertising campaign. What is decisive from the point of view of marketing.

8. Are you an advertising specialist.

1. What do you consider to be the most important steps in developing an advertising plan.

2. What is their sequence and expected outcome.

9. You are an advertising specialist.

1. What factors will you consider when selecting advertising media.

2. Rank them in order of importance.