ASSIGNMENT 3. 1. Compose and write down in your notebook a glossary of corporate identity terms (corporate identity, image of the organization, branding, naming, logo, slogan, lettering, design, trademark, guideline).

Assignment 3. 2. Compose and write down in a notebook a glossary of terms of advertising materials (booklet, sticker, mobiles, shelftalker, wobbler, dispenser, glorifiers, shelfbanners, toppers, posters).

OBJECTIVE 3. 3. The "vita" pharmacy is located at the bus stop. It has two large stained glass windows and a porch. The pharmacy has a closed form of display of goods, the area of the sales area 12m2 . What advertising materials (means) will be appropriate in this pharmacy?