• Форум Announcements
• Тест Course guidelines

Topic 1 Fundamental of pharmaceutical marketing

• Задание Task 1 Define the concepts:
• Задание Task 2
• Задание Task 3
• Задание Task 4
• Тест Тест
• Форум Discussions and questions on the topic
• Тест A test for practicing missed classes

Topic 2 Marketing research

• Тест Task 1 Define the terms
• Тест TASK 2
• Тест TASK 3/ Enter in the table the name of forms of marketing research organisation. Indicate their advantages and disadvantages.
• Задание TASK 4: Make a list of primary and secondary sources of marketing information that marketers use to conduct marketing research.
• Задание Task 5. Indicate which of the following statements refer to
• Задание TASK 6: Identify which of the following statements refer to: (a) price research, (b) product promotion research, (c) product communication research
• Задание TASK 7. Which of the following concepts are
• Задание Design a questionnaire
• Форум Discussions and questions on the topic
• Тест TEST
• Тест A test for practicing missed classes

Topic 3: Study of demand for goods in the pharmacy assortment

• Задание TASK 1. Solve situational problems:
• Задание TASK 2
• Задание Task 3. Situational tasks on the elasticity of demand
• Тест TEST
• Тест A test for practicing missed classes

Topic 4 Determining the need for medicines

• Задание Task 1
• Задание TASK 2. Needs according to A.Maslow's theory of motivation
• Задание Task 3. Complete
• Задание TASK 4: Solve situational problems:
• Тест TEST
• Тест A test for practicing missed classes

Topic 5: Pharmaceutical market segmentation

• Тест TEST
• Задание Solve situational tasks
• Тест A test for practicing missed classes

Topic 6: Development of assortment policy of a pharmaceutical organization. Analysis of the product life cycle

• Тест TEST
• Тест A test for practicing missed classes

Topic 7: Principles of product promotion on the pharmaceutical market

• Задание Assignment 1. Solve situational tasks:
• Задание Assignment 3. Make a glossary and solve the problem of placing promotional materials in the pharmacy
• Тест TEST
• Тест A test for practicing missed classes
• Задание TASK

TOPIC 8 Merchandising in pharmacy

• Задание Task 1. Solve situational tasks
• Задание TASK 2 Solve a situational problem using learning material 1
• Задание Assignment 3 Answer the questions using Textbook 2
• Задание Task 4 Answer the questions:
• Тест TEST
• Тест A test for practicing missed classes

Finel test

• Тест Finel test

Residual Knowledge Test

• Тест Residual Knowledge Test

Обратная связь

• Обратная связь Обратная связь о проводимой дисциплине