Assignment 1. Solve situational problems

Solve situational tasks

1. For the proposed names of medicines and medical devices to determine the user groups and highlight the main factors that should be considered in determining the market segment of these products and its capacity.

1. Aminalon.

2. Norsulfazole.

2. For the proposed names of pharmaceuticals and medical devices, identify user groups and highlight the main factors that should be considered in determining the market segmentation of these products and its capacity.

1. insulin syringe.

2. Furacilin.

3. For the proposed names of pharmaceuticals and medical devices, identify the user groups and highlight the main factors to be considered in determining the market segmentation of these products and its capacity.

1. Phthivazide.

2. Analgin.

4. Indicate which market segmentation factor is most important to create a potential market for the following drugs.

Drugs whose consumption is strictly rationed:

1. Promedol.

2. Phenamine.3. Ethyl alcohol.

4. Ephedrine hydrochloride.

5. State which market segmentation factor is most significant in creating a potential market for the following drugs.

Broad-spectrum drugs:

1. Biseptol.

2. Sulfalen.

3. Sulphomonomethoxine.

4. Gentomine.

 6. State which market segmentation factor is most significant in creating a potential market for the following drugs.

Drugs of specific action:

1. Insulin.

2. Trichopol.

3. PASK.

4. Brumeomycin.

7. Conduct market segmentation by consumer group (taking into account the most common variations in the values of these factors) for the following products available in sufficient quantities at the regional pharmacy warehouse (base).

1. Almagel.

2. Medical bile.

3. Plaster bandages

4. Elastic bandages elastic mesh-tube.

8. Indicate for which level of pharmacy service management the following segmentation methods are most appropriate (a combination of methods is possible):

1. Geographic segmentation.

2. Demographic segmentation.

3. Psychographic segmentation.

4. Segmentation by product (product) attitude.

5. Segmentation by market behaviour.

6. Geodemographic segmentation.

 9. Which type of segmentation is characterised by the following components:

1) region.

2) city (village)

3) population

4) population size

5) climate

Give an example. 

10. Which type of segmentation is characterised by components such as:

1) age

2) gender

3) position

4) education

5) income level

6) profession

7) family

8) religion

9) ownership

Give an example.

11. Which type of segmentation is characterised by components such as:

1) lifestyle

2) personal qualities

12. Which type of segmentation is characterised by such components as:

1) need for the product

2) benefit in buying the product