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Topic 1 Fundamental of pharmaceutical marketing

• Assignment Task 1 Define the concepts:
• Assignment Task 2
• Assignment Task 3
• Assignment Task 4
• Quiz Тест
• Forum Discussions and questions on the topic
• Quiz A test for practicing missed classes

Topic 2 Marketing research

• Quiz Task 1 Define the terms
• Quiz TASK 2
• Quiz TASK 3/ Enter in the table the name of forms of marketing research organisation. Indicate their advantages and disadvantages.
• Assignment TASK 4: Make a list of primary and secondary sources of marketing information that marketers use to conduct marketing research.
• Assignment Task 5. Indicate which of the following statements refer to
• Assignment TASK 6: Identify which of the following statements refer to: (a) price research, (b) product promotion research, (c) product communication research
• Assignment TASK 7. Which of the following concepts are
• Assignment Design a questionnaire
• Forum Discussions and questions on the topic
• Quiz TEST
• Quiz A test for practicing missed classes

Topic 3: Study of demand for goods in the pharmacy assortment

• Assignment TASK 1. Solve situational problems:
• Assignment TASK 2
• Assignment Task 3. Situational tasks on the elasticity of demand
• Quiz TEST
• Quiz A test for practicing missed classes

Topic 4 Determining the need for medicines

• Assignment Task 1
• Assignment TASK 2. Needs according to A.Maslow's theory of motivation
• Assignment Task 3. Complete
• Assignment TASK 4: Solve situational problems:
• Quiz TEST
• Quiz A test for practicing missed classes

Topic 5: Pharmaceutical market segmentation

• Quiz TEST
• Assignment Solve situational tasks
• Quiz A test for practicing missed classes

Topic 6: Development of assortment policy of a pharmaceutical organization. Analysis of the product life cycle

• Quiz TEST
• Quiz A test for practicing missed classes

Topic 7: Principles of product promotion on the pharmaceutical market

• Assignment Assignment 1. Solve situational tasks:
• Assignment Assignment 3. Make a glossary and solve the problem of placing promotional materials in the pharmacy
• Quiz TEST
• Quiz A test for practicing missed classes
• Assignment TASK

TOPIC 8 Merchandising in pharmacy

• Assignment Task 1. Solve situational tasks
• Assignment TASK 2 Solve a situational problem using learning material 1
• Assignment Assignment 3 Answer the questions using Textbook 2
• Assignment Task 4 Answer the questions:
• Quiz TEST
• Quiz A test for practicing missed classes

Finel test

• Quiz Finel test

Residual Knowledge Test

• Quiz Residual Knowledge Test

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